TPL-24Communication

Executive Brief One-Pager

Executives read the first sentence and the recommendation. Write for that reader — everything else exists to back up those two paragraphs if they want more.

TL;DR (3 lines)

Situation, recommendation, ask. If they only read this, they can still decide.

Situation

What's true right now, in numbers where possible. Two short paragraphs, no jargon.

Options

Two to three, with a one-line pros/cons each. Include a 'do nothing' when relevant.

Recommendation

Your pick, why, and the trade-off you're accepting. Own the recommendation — no fence-sitting.

The ask

The specific decision, resource, or air cover you need — and by when.

Common pitfalls

— Two pages. It's called a one-pager.
— Burying the recommendation. Put it up top and defend it below.
— Vague ask. 'Support' isn't an ask; '$200k and headcount for Q3' is.

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